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COLECCIÓN: LID Publishing
ISBN: 978-0-9860793-4-4
PÁGINAS: 256
EDICIÓN: 1st Edition
PUBLICACIÓN: Septiembre 2016

Plus change

Genesis of innovation

This book melds together the two most critical elements to organizational viability: change and creativity. More than simply a how-to book or a technical tome, +Change provides the working knowledge, strategies and tactics necessary to not only be more creative and more innovative, but also to implement change more effectively.
+Change introduces the ICI Formula (Ideas + Change = Innovation). This critical formula for sustainable innovation within an organization allows for systemized ideation, unbiased idea selection, better change management methods and finally, sustainable innovation. This is a book for managers and executives in an era where innovation and change have become key competitive advantages to any company.

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