Autores

John Grant is also the author of Co-opportunity (2010), the awardwinning Green Marketing Manifesto (2007) and three previous books. His fi rst book, The New Marketing Manifesto (1999), was named one of the Ten Best Business Books of 1999 by Books Online.
John was co-founder and head of strategy at creative agency St Luke’s (as featured in the Harvard Business Review and Fast Company magazine) back in the 1990s. Since 1999 John has advised global and local clients on brands, marketing, behaviour change,
strategy, sustainability and innovation.
John’s clients have included Amazon, the BBC, Cisco, Ernst & Young, HSBC, IBM, IKEA, ING, innocent drinks, LEGO, Microsoft, Nando’s, Napster, Natura, Nokia, O2, Philips, Unilever and various departments of the UK and Swedish governments.