Libros / LID Publishing
The environmental capitalisits
As fi ve billion people turn middle class, the world is entering an unprecedented
age of scarcity. We’ve already seen it in the form of rising prices for raw
materials and land. But this is just the beginning; soon our economies will
be constrained by shortages in water and other raw materials, not to mention
the increasing threat of global warming.
In a remote corner of the earth, a few small nations have been preparing
for this resource scarcity. A movement that started in the Nordic region, and
now spreading globally. A new breed of entrepreneurs – the Environmental
Capitalists – are creating the solutions desperately needed to save a shrinking
planet. And they are doing it with the system that is often seen as the cause
of the problems we face today – capitalism. They have turned their backs on
corporate social responsibility, sustainability and traditional environmentalism,
seeing them as ineff ective, hypocritical and uninspiring. Instead, they have
come to realize that capitalism is the only tool that can deliver solutions on
the scale we need.
This inspiring book by self-confessed environmental capitalist Carl Hall
presents fi ve principles on how to win in the coming age of scarcity. It provides
entrepreneurs, companies, investors and policy-makers with specifi c examples
and ideas on how to help save the planet and generate profi ts at the same time.