Libros / LID Publishing
The Man from Zara
THE STORY OF THE GENIUS BEHIND THE INDITEX GROUP
Inditex – the group behind Zara, Massimo Dutti, Oysho and Bershka among others – is today a major force in the world of high-street fashion. It recently outranked Gap as the No.1 clothes retailer in the world. In virtually every city in the world, you will see one or more of Inditex’s shops – Zara being the most conspicuous. Yet little is known about this amazing success. This book o¬ers such an insight by telling the story of the genius behind the Inditex Group – Armancio Ortega. Besides being one of the world’s richest men, Ortega is the brains behind a modern-day revolution in textiles and fashion retail. Who really is Armancio Ortega? Where is he from? Where is he going? What led him to dream up this empire? Through unprecedented access to Ortega and his closest aides, the author provides a compelling and unique biography of the man responsible for one of this century’s most extraordinary business successes. Covadonga O’Shea, who has known Amancio Ortega since 1990, recounts in this rst book to be authorised by the man himself, the contents of long hours of conversation held between them, as well as with business colleagues closest to him.